Milestone-Proposal:Augmented Reality for Live Sports Broadcast

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Docket #:2024-29

This is a draft proposal, that has not yet been submitted. To submit this proposal, click on the edit button in toolbar above, indicated by an icon displaying a pencil on paper. At the bottom of the form, check the box that says "Submit this proposal to the IEEE History Committee for review. Only check this when the proposal is finished" and save the page.


To the proposer’s knowledge, is this achievement subject to litigation? No

Is the achievement you are proposing more than 25 years old? Yes

Is the achievement you are proposing within IEEE’s designated fields as defined by IEEE Bylaw I-104.11, namely: Engineering, Computer Sciences and Information Technology, Physical Sciences, Biological and Medical Sciences, Mathematics, Technical Communications, Education, Management, and Law and Policy. Yes

Did the achievement provide a meaningful benefit for humanity? Yes

Was it of at least regional importance? Yes

Has an IEEE Organizational Unit agreed to pay for the milestone plaque(s)? Yes

Has the IEEE Section(s) in which the plaque(s) will be located agreed to arrange the dedication ceremony? Yes

Has the IEEE Section in which the milestone is located agreed to take responsibility for the plaque after it is dedicated? Yes

Has the owner of the site agreed to have it designated as an IEEE Milestone? Yes


Year or range of years in which the achievement occurred:

1998

Title of the proposed milestone:

Augmented Reality for Live Sports Broadcast, 1998

Plaque citation summarizing the achievement and its significance; if personal name(s) are included, such name(s) must follow the achievement itself in the citation wording: Text absolutely limited by plaque dimensions to 70 words; 60 is preferable for aesthetic reasons.

On September 27, 1998, the first down line was superimposed on the playing field of a televised football game for the first time. Called the Yellow 1st and Ten® Line, Sportvision’s creation used broadcast camera sensors and computer graphics hardware to non-intrusively but dramatically enhance the public's viewing experience. Its immediate popularity led to other sports enhancements, including for baseball, basketball, auto racing, and America's Cup boat racing.

200-250 word abstract describing the significance of the technical achievement being proposed, the person(s) involved, historical context, humanitarian and social impact, as well as any possible controversies the advocate might need to review.


IEEE technical societies and technical councils within whose fields of interest the Milestone proposal resides.

IEEE Computer Society

In what IEEE section(s) does it reside?

Santa Clara Valley

IEEE Organizational Unit(s) which have agreed to sponsor the Milestone:

IEEE Organizational Unit(s) paying for milestone plaque(s):

Unit: Santa Clara Valley Section
Senior Officer Name: Winncy Du

IEEE Organizational Unit(s) arranging the dedication ceremony:

Unit: Santa Clara Valley Section
Senior Officer Name: Winncy Du

IEEE section(s) monitoring the plaque(s):

IEEE Section: Santa Clara Valley
IEEE Section Chair name: Winncy Du

Milestone proposer(s):

Proposer name: Brian A. Berg
Proposer email: Proposer's email masked to public

Please note: your email address and contact information will be masked on the website for privacy reasons. Only IEEE History Center Staff will be able to view the email address.

Street address(es) and GPS coordinates in decimal form of the intended milestone plaque site(s):

1401 N. Shoreline Blvd, Mountain View, CA 94043 US (37.414757, -122.077679)

Describe briefly the intended site(s) of the milestone plaque(s). The intended site(s) must have a direct connection with the achievement (e.g. where developed, invented, tested, demonstrated, installed, or operated, etc.). A museum where a device or example of the technology is displayed, or the university where the inventor studied, are not, in themselves, sufficient connection for a milestone plaque.

Please give the address(es) of the plaque site(s) (GPS coordinates if you have them). Also please give the details of the mounting, i.e. on the outside of the building, in the ground floor entrance hall, on a plinth on the grounds, etc. If visitors to the plaque site will need to go through security, or make an appointment, please give the contact information visitors will need. The Computer History Museum is across the street from the site of the building that housed Sportvision, the company that launched the 1st & Ten yellow line for football in 1998.

Are the original buildings extant?

No.

Details of the plaque mounting:

On the inside face of the front patio brick wall, near the museum's Main Entrance.

How is the site protected/secured, and in what ways is it accessible to the public?

Building security; 24/7 access

Who is the present owner of the site(s)?

The Computer History Museum

What is the historical significance of the work (its technological, scientific, or social importance)? If personal names are included in citation, include detailed support at the end of this section preceded by "Justification for Inclusion of Name(s)". (see section 6 of Milestone Guidelines)


What obstacles (technical, political, geographic) needed to be overcome?


What features set this work apart from similar achievements?


Why was the achievement successful and impactful?


Supporting texts and citations to establish the dates, location, and importance of the achievement: Minimum of five (5), but as many as needed to support the milestone, such as patents, contemporary newspaper articles, journal articles, or chapters in scholarly books. 'Scholarly' is defined as peer-reviewed, with references, and published. You must supply the texts or excerpts themselves, not just the references. At least one of the references must be from a scholarly book or journal article. All supporting materials must be in English, or accompanied by an English translation.

Stan Honey:
Stan Honey Oral History transcript
Stan Honey Oral History video
National Inventors Hall of Fame: Stan Honey (Class of 2018)
Sports Broadcasting Hall of Fame: Stan Honey (Inducted in 2017)
Sports Video-Legends Behind the Lens: Stan Honey
Stan Honey Wikipedia page

Yellow 1st & 10 Line Marker:
1st & Ten (graphics system) Wikipedia page
ESPN YouTube 1st and Ten Tutorial for Fans (1998)
ESPN Sept. 27, 2013 story on 15th anniversary of Virtual Yellow Line's debut
The Making of Football's Yellow First-and-Ten Line
IP Watchdog: Stan Honey, Inventor of the 1st & 10 Yellow Line First Down Marker
National Inventors Hall of Fame Featured Exhibit: Stan Honey’s Virtual Yellow 1st & Ten Line

America's Cup, Sailing, and Yachting:
The Data Visualization Technology That Makes The America’s Cup Accessible To The Rest Of Us
Sailing Museum Inductee: Stan Honey (Class of 2012)
Yachting World: Stan Honey: the smartest man in yachting?

Patents:
US Patent No. 6,141,060 (Honey, Cavallaro, Gepner, Goren, Hill) Method and apparatus for adding a graphic indication of a first down to a live video of a football game
US Patent No. 6,229,550 (Gloudemans, Cavallaro, Honey, White) Blending a Graphic

ETHW First-Hand Recollections:
Stan Honey - Glowing Hockey Puck
Rick Cavallaro - Glowing Hockey Puck
J.R. Gloudemans - Virtual First Down Line

Supporting materials (supported formats: GIF, JPEG, PNG, PDF, DOC): All supporting materials must be in English, or if not in English, accompanied by an English translation. You must supply the texts or excerpts themselves, not just the references. For documents that are copyright-encumbered, or which you do not have rights to post, email the documents themselves to ieee-history@ieee.org. Please see the Milestone Program Guidelines for more information.


Please email a jpeg or PDF a letter in English, or with English translation, from the site owner(s) giving permission to place IEEE milestone plaque on the property, and a letter (or forwarded email) from the appropriate Section Chair supporting the Milestone application to ieee-history@ieee.org with the subject line "Attention: Milestone Administrator." Note that there are multiple texts of the letter depending on whether an IEEE organizational unit other than the section will be paying for the plaque(s).

Please recommend reviewers by emailing their names and email addresses to ieee-history@ieee.org. Please include the docket number and brief title of your proposal in the subject line of all emails.