Milestone-Proposal:Introduction of the Apple Macintosh Computer, 1984


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Is the achievement you are proposing more than 25 years old? Yes

Is the achievement you are proposing within IEEE’s fields of interest? (e.g. “the theory and practice of electrical, electronics, communications and computer engineering, as well as computer science, the allied branches of engineering and the related arts and sciences” – from the IEEE Constitution) Yes

Did the achievement provide a meaningful benefit for humanity? Yes

Was it of at least regional importance? Yes

Has an IEEE Organizational Unit agreed to pay for the milestone plaque(s)? Yes

Has an IEEE Organizational Unit agreed to arrange the dedication ceremony? Yes

Has the IEEE Section in which the milestone is located agreed to take responsibility for the plaque after it is dedicated? Yes

Has the owner of the site agreed to have it designated as an Electrical Engineering Milestone? Yes


Year or range of years in which the achievement occurred:

1984

Title of the proposed milestone:

Introduction of the Apple Macintosh Computer, 1984

Plaque citation summarizing the achievement and its significance:

The Apple Macintosh created a new epoch in the personal computer industry by providing a complete graphical user interface platform in a compact, portable, low-cost package, featuring high-resolution bitmap graphics, a one-button mouse and an innovative switching power supply. Its ROM-based software built on its predecessor, the Lisa, to provide a standard UI platform that empowered third-party developers to create revolutions in diverse areas including desktop publishing and media editing.

In what IEEE section(s) does it reside?

Santa Clara Valley

IEEE Organizational Unit(s) which have agreed to sponsor the Milestone:

IEEE Organizational Unit(s) paying for milestone plaque(s):

Unit: Santa Clara Valley Section
Senior Officer Name: Senior officer name masked to public

IEEE Organizational Unit(s) arranging the dedication ceremony:

Unit: Santa Clara Valley Section
Senior Officer Name: Senior officer name masked to public

IEEE section(s) monitoring the plaque(s):

IEEE Section: Santa Clara Valley Section
IEEE Section Chair name: Section chair name masked to public

Milestone proposer(s):

Proposer name: Proposer's name masked to public
Proposer email: Proposer's email masked to public

Please note: your email address and contact information will be masked on the website for privacy reasons. Only IEEE History Center Staff will be able to view the email address.

Street address(es) and GPS coordinates of the intended milestone plaque site(s):

In the vicinity of the main entrance or the main lobby of the headquarters of Apple, Inc., at 1 Infinite Loop, Cupertino, CA 95014 (37.33182°N 122.03118°W) or at the new Apple Campus 2 (the "Spaceship") that is currently under construction in Cupertino, CA.

Describe briefly the intended site(s) of the milestone plaque(s). The intended site(s) must have a direct connection with the achievement (e.g. where developed, invented, tested, demonstrated, installed, or operated, etc.). A museum where a device or example of the technology is displayed, or the university where the inventor studied, are not, in themselves, sufficient connection for a milestone plaque.

Please give the address(es) of the plaque site(s) (GPS coordinates if you have them). Also please give the details of the mounting, i.e. on the outside of the building, in the ground floor entrance hall, on a plinth on the grounds, etc. If visitors to the plaque site will need to go through security, or make an appointment, please give the contact information visitors will need. The current headquarters of Apple, Inc., is a high profile location in Silicon Valley. It has a direct lineage to the work done by Steve Jobs and the Apple team that worked on the Macintosh. It is a location that is seen by and visited by thousands of visitors, vendors and Apple employees on a daily basis. There are not any other historical markers already on the site.

Are the original buildings extant?

The Macintosh team worked in many buildings that are in close vicinity to the current headquarters of Apple, Inc., at 1 Infinite Loop, Cupertino, CA 95014, which is a set of buildings first occupied in 1993.

Details of the plaque mounting:

TBD, but in the vicinity of the main entrance or the main lobby of the headquarters of Apple, Inc., at 1 Infinite Loop, Cupertino, CA 95014.

How is the site protected/secured, and in what ways is it accessible to the public?

The main entrance and the main lobby of the headquarters of Apple, Inc., at 1 Infinite Loop, Cupertino, CA 95014, are fully accessible to the public.

Who is the present owner of the site(s)?

Apple, Inc., owns all of the buildings at its headquarters.

A letter in English, or with English translation, from the site owner(s) giving permission to place IEEE milestone plaque on the property:

A letter or email from the appropriate Section Chair supporting the Milestone application:

What is the historical significance of the work (its technological, scientific, or social importance)?

The Apple Macintosh personal computer was the first widely successful personal computer offering an integrated standard graphical user interface (GUI). It included an internal high-resolution black & white bitmap display, keyboard, mouse [Ref-1: '652 patent], speaker and sound [Ref-2: '670 patent] output, and integrated communications including a breakthrough low-cost local area network (LAN) known as AppleTalk (later LocalTalk).

Some of the Apple II design features used in the Macintosh were (1) the video system's taking its bitmap data directly out of system RAM, (2) the RAM refresh being automatically maintained as a result of reading the video buffer and painting it to the screen, (3) the use of an integrated switching power supply, and (4) the use of passive cooling to ensure quiet operation.

In addition, the Macintosh was the first large-scale (and keystone) commercial user of the Sony 3.5” micro-floppy drive. Bob Bailey (with help from Wendell Sander) insured that a single-chip integrated controller for this drive exactly implemented the state machine of the “Integrated Woz Machine” (IWM) in order to maintain compatibility with earlier media. The IWM was Steve Wozniak’s ingenious Apple II floppy disk controller design which had already dramatically reduced the number of chips used as compared with earlier floppy disk controllers. The resulting single chip was called the "Sander-Woz Integrated Machine" (SWIM) [Ref-4: '448 patent].

The Macintosh's Sony 3.5” micro-floppy also was unique in that it included motor-speed control [Ref-2: '670 patent] for higher storage density, motorized software-controlled disk eject, and “Woz”-formatted storage density improved to 400 KBytes from the stock Sony MFM-encoded 256 KBytes. Daniel Kottke built the original clamping mechanism for a 5.25" floppy used during prototyping [SJMN Twiggy Mac story], and this mechanism was a signature characteristic of the Mac's 3.5" micro-floppy drive [Ref-3: '033 patent].

The detached keyboard was designed by Daniel Kottke and Ed Riddle. It was an appealing part of the Macintosh design, especially as it used a modular phone-style coil cord. Daniel Kottke also built about a dozen prototype versions of the main logic board over the course of the Macintosh's development cycle in 1982 and 1983.

The introduction of the Macintosh built on partnerships with software developers - led by Guy Kawasaki’s “Evangelism” team - and with universities, to rapidly build a viable ecosystem of third-party software and hardware add-ons, and of dramatic and useful applications and research.

The Macintosh project was originally founded and named by Jef Raskin, who saw a need for a radically simplified GUI-based computer as a major step beyond the Apple II. Jef hired the original engineering and marketing leaders. Steve Jobs later took over the project, and led it through and beyond the product’s introduction and roll-out.

The common GUI amongst Macintosh applications was enabled by the Macintosh Toolbox, and the decision to put the toolbox into ROM was made practical by the innovative use of the Motorola MC68000's A-Line emulator trap instruction which allowed ROM patching. Andy Hertzfeld provided background for this on p. 38 of the February 1984 issue of Byte: "It is somewhat risky to put 64K bytes of intricate system software in ROM on a disk-based system, but we did it because we wanted the machine to have a built-in standard user interface. By using our ROM-based toolbox, a programmer saves development time and precious memory space; this provides a positive incentive for doing it our way. Also, the price per bit of ROM is significantly less than that of RAM, and not having the operating system load in from disk saves space on every disk you have. Application programs never reference the ROM directly; instead, they use compact 'trap' instructions that are interpreted by the system dispatcher. This allows us to intercept any routine to fix the program bugs that will inevitably arise."

The Macintosh quickly became a popular platform for creative users, as well as for education, research and business applications. The higher bar of an affordable high-resolution GUI, and a standardized operating system and user interface toolkit, became the new standard against which competitors had to compete. Thus, end users came to expect, and the industry was challenged to offer, more advanced capabilities in low-cost systems.

What obstacles (technical, political, geographic) needed to be overcome?

Building a personal computer with a high-resolution bit-map display, integrating a mouse and a GUI, and being able to sell it for less than $3,000 required a new approach in an era where the least-powerful low-volume alternative products were expected to be available for perhaps $15,000 or more. It was thus a challenge to (1) envision and design the product packaging, including a mouse and keyboard, and (2) create an inexpensive, low parts count (< 50 logic ICs including RAM and ROM) single-board computer that could drive an integrated bitmap display and support a GUI.

After a number of “dead ends” with alternative disk drives, the Macintosh team chose and quickly integrated the Sony 3.5” hard-shell micro-floppy drive. This was a little-known drive and storage medium, in relatively early stages of development, whose use in the Macintosh kicked off much broader adoption in the industry as well as much success for Sony with this product line.

The development tool-chain, operating system, Application Programming Interfaces and related documentation was mostly developed from scratch, though an extended form of Pascal was used (in conjunction with Motorola 68000 assembly language), and some tools were adopted from and improved from those used for the Apple Lisa computer.

The Macintosh team proper was often in a challenging relationship with the parent Apple company, whose main line of business at the time was making and selling Apple II and related products.

Designing and envisioning a new way of working with software developers and (potential) large customers such as universities catalyzed the innovative creation of the “Evangelism” processes and team under Guy Kawasaki. Apple had to persuade customers and developers to take a big risk in committing resources to the Macintosh. Those who in fact joined found that these risks paid off very well in the end.

What features set this work apart from similar achievements?

At least ten key areas and their “champions” should be noted:

1. Inspired by Woz's design approach to the Apple I and Apple II, and working with Andy Hertzfeld and the software team, Burrell Smith created a minimalistic yet high-performance personal computer. In addition to its use of a (RAM-driven) bitmap display and a one-button mouse to provide a graphical user interface (GUI), the Macintosh was also able to be networked through inventions by Gursharan Sidhu and his AppleTalk (later called LocalTalk) team, and was also able to handle sound input and output.

2. The floppy disk controller was a single-chip integrated version of the Woz Apple II disk controller. The Apple II controller had been called the "Integrated Woz Machine" (IWM), and the single chip was called the "Sander-Woz Integrated Machine" (SWIM). The chip was specified by Steve Wozniak and later by Wendell Sander, and was designed by Bob Bailey (then of Synertek) [Ref-4: '448 patent].

3. Burrell Smith was able to figure out how to drive PAL technology to get a then-amazing 16 MHz dot clock out of the built-in video controller (after a detour into trying to build a massive full-custom VLSI glue chip).

4. Bill Atkinson invented QuickDraw [Ref-5: '545 patent], first for the Apple Lisa and then in an expanded form for the Macintosh. This was inspired by Bill’s visit to Xerox PARC. He was at least initially unaware that the BitBlt graphics code for the Xerox Alto (originally written by Dan Ingalls) was done in microcode, so he didn't realize the difficulty of getting high-performance graphics built for the Motorola 68000.

5. Bud Tribble and Andy Hertzfeld, working in conjunction with Bill Atkinson (the author of QuickDraw and later of HyperCard), designed an operating system that although it was implemented in ROM, was uniquely designed to permit its elements to be enhanced, replaced and repaired in order to fix bugs and/or to extend its capabilities. Programming interfaces were exposed in both Pascal and assembly language (as documented, e.g., in Inside Macintosh).

6. The Macintosh was the first technology product to have a "Software Evangelist," a moniker coined by Mike Murray. Mike Boich hired Guy Kawasaki, and Guy reported to him during the time of the Mac's introduction. They both carried out the duties of promoting the radically new product features. Not long after the Mac's introduction, Guy became "Software Evangelist" and Mike moved on to other roles. Guy's approach proved to be profoundly effective in getting software developers to write third-party applications for the Macintosh.

7. The rapid customization and localization of Macintosh software was made possible by the Resource Manager (invented and developed by Bruce Horn), which all applications were encouraged and eventually required to use. This approach separated out the language and graphical design of the user interface from applications proper so that applications could quickly be translated and converted to other languages and cultures.

8. Inspired by Rod Holt, George Crow led a team to complete the first integrated high-resolution video display and computer power supply on one single-sided printed circuit board.

9. Another big innovation was the user manuals. Chris Espinosa, Lynnea Johnson, Carol Kaehler and others, under the intense guidance of Steve Jobs, invented a new class of books for users. They were clean, simple, direct, graphical, colorful, and easy to read. In particular, the Macintosh User's Guide by Carol Kaehler established a new kind of book to introduce the personal computer to a user who had never touched one before. This was a big departure from the materials previously made for hobbyist computers. Caroline Rose wrote the spectacular three-volume Inside Macintosh series that documented the system calls that developers needed to use. Without Inside Macintosh, the flowering of third-party applications would not have happened. Developers had never programmed for a graphical user interface, and were completely unfamiliar with how the Mac worked. The clarity and timeliness of Inside Macintosh allowed third-party developers to quickly build applications for desktop publishing and many other areas.

10. The Macintosh Toolbox was a huge advance since applications were able to build on the toolbox code, and over 80% of execution took place in the toolbox for some applications. Putting this well-tested code in ROM (alongside the ROM-based operating system) on a limited memory system all but guaranteed that developers would use it, contributing to an unprecedented consistency of user interface, and thus learnability, among third-party applications. This approach, which was in contrast with third-party developers having to code their own user interface, cemented the Mac's unique hallmark of a consistent application GUI. Andy Hertzfeld wrote most of Macintosh Toolbox. He had help from Steve Capps and others, and it was based on work that Bill Atkinson had done for the Lisa.

References to establish the dates, location, and importance of the achievement: Minimum of five (5), but as many as needed to support the milestone, such as patents, contemporary newspaper articles, journal articles, or citations to pages in scholarly books. At least one of the references must be from a scholarly book or journal article.

Patents referenced above are Ref-1: '652 patent, Ref-2: '670 patent, Ref-3: '033 patent, Ref-4: '448 patent and Ref-5: '545 patent. Additional patents that came out of the Macintosh effort include Ref-6: '414 patent and Ref-7: '941 patent. An article from the San Jose Mercury News is also included.

Supporting materials (supported formats: GIF, JPEG, PNG, PDF, DOC): All supporting materials must be in English, or if not in English, accompanied by an English translation. You must supply the texts or excerpts themselves, not just the references. For documents that are copyright-encumbered, or which you do not have rights to post, email the documents themselves to ieee-history@ieee.org. Please see the Milestone Program Guidelines for more information.

Apple Macintosh Reference 1 (Ref-1): US Patent 4,464,652 ('652 patent) "Cursor Control Device for Use with Display Systems"; Inventors: William F. Lapson and William D. "Bill" Atkinson; filed 19 July 1982; issued 7 August 1984. Ref1-US4464652.pdf‎

Apple Macintosh Reference 2 (Ref-2): US Patent 4,910,670 ('670 patent) "Sound Generation and Disk Speed Control Apparatus for Use with Computer Systems"; Inventors: Burrell C. Smith and Andrew J. "Andy" Hertzfeld; filed 19 May 1987 (continuation of 20 January 1984 application); issued 20 March 1990. Ref2-US4910670.pdf

Apple Macintosh Reference 3 (Ref-3): US Patent 4,466,033 ('033 patent) "Disk Drive with Automatic Disc Clamping and Ejecting"; Inventors: Richard Jordan, William Bull, Robert L. Ciardella, Robert Taggart and Frederick R. Holt; filed 24 February 1982; issued 14 August 1984. Ref3-US4466033.pdf

Apple Macintosh Reference 4 (Ref-4): US Patent 4,742,448 ('448 patent) "Integrated Floppy Disk Drive Controller"; Inventors: Wendell B. Sander and Robert Bailey; filed 18 December 1986 (continuation of 24 January 1984 application); issued 3 May 1988. Ref4-US4742448.pdf

Apple Macintosh Reference 5 (Ref-5): US Patent 4,622,545 ('545 patent) "Method and Apparatus for Image Compression and Manipulation"; Inventor: William D. "Bill" Atkinson; filed 30 September 1982; issued 11 November 1986. Ref5-US4622545.pdf‎

Apple Macintosh Reference 6 (Ref-6): US Patent 4,445,414 ('414 patent) "Digital, Simultaneous, Discrete Frequency Generator"; Inventor: Burrell Smith; filed 24 February 1982; issued 1 May 1984. Ref6-US4445414.pdf‎

Apple Macintosh Reference 7 (Ref-7): US Patent 4,564,941 (‘941 patent) "Error Detection System"; Inventors: Richard N. Wooley, Neal Glover and Richard Williams; filed 8 December 1983; issued 14 January 1986. Ref7-US4564941.pdf

San Jose Mercury News story of 12 September 2013: "Apple's Mac team gathers for insanely great Twiggy Mac reunion." SJMN-TwiggyMacReunion(12-Sep-2013).pdf